Open Vacancies

Product & Revenue Growth Specialist

Hours: Full time, 37 hours per week 
Salary: £35,000 – £40,000 per annum
How to apply: Please send your CV and a short cover letter to Claire Peggs, HR & Admin Manager, c.peggs@ifis.org by 28th February 2026. 
 
The Opportunity 
We’re looking for a Product & Revenue Growth Specialist to play a pivotal role in launching and scaling FSTA Insights+, our new research intelligence product for the food and nutrition community. 
 
This is a great opportunity for someone ready to step into a commercial, product-centred, and revenue-generating role – ideal for a marketer eager to gain sales experience, or a growth specialist excited to own a full funnel for the first time. 
 
You’ll experiment, learn fast, and close business for Insights+, then apply those learnings to shape early funnel growth programmes for our established database products. 
 

A Snapshot of What You’ll Do 
•    Develop and execute data driven growth strategies across awareness, acquisition, nurturing, and sales conversion, prioritising high impact opportunities for revenue growth. 
•    Drive commercial growth for FSTA Insights+, using continuous experimentation across messaging, segmentation, channels, and offers to generate demand and close new business. 
•    Own the full funnel for FSTA Insights+, from building awareness through to lead generation, nurturing, qualification, closing opportunities, and managing upsells. 
•    Design early funnel campaigns and nurture journeys for established database products (FSTA, NutriHealth), advancing leads to SQL stage before handover to the Sales team. 
•    Execute organic and paid growth activities – including social media, email marketing, content repurposing, and selective paid channels (e.g., LinkedIn Ads, Google Search) – to drive awareness, demand, and engagement. 
•    Run CRO and A/B testing initiatives, optimising landing pages and product pages to improve conversion rates across key segments. 
•    Design and manage lifecycle and retention journeys, incorporating personalisation, dynamic content, and automated workflows to improve progression through the funnel. 
•    Manage the full Insights+ pipeline in HubSpot, including forecasting, reporting, revenue attribution, and dashboard creation. 
•    Build automations, segments, and dashboards to streamline lead-to-SQL conversion and provide actionable insights across product lines. 
•    Capture and analyse commercial insights from experiments, market behaviour, and customer interactions to refine targeting, messaging, objection handling, and sector prioritisation. 
•    Collaborate closely with Sales to align qualification criteria, lead routing, and follow-up processes. 
•    Work collaboratively with internal teams and external partners; for example, on nurturing strategies, onboarding resources, and sales enablement materials, ensuring campaigns support ongoing nurturing and contribute directly to revenue progression. 
•    Own performance analytics and forecasting, tracking pipeline velocity, conversion metrics, and campaign effectiveness to inform decision-making and revenue acceleration. 
 
What You’ll Bring to the Role 
Knowledge, skills and experience 
•    3+ years of experience in digital marketing, growth, or commercially-focused roles (B2B preferred). 
•    Track record of executing data-driven multi-channel campaigns, including using A/B testing, email automation, and personalisation. 
•    Hands-on experience and confidence with marketing tools such as Canva, Google Analytics, and HubSpot (Marketing Pro, Sales Pro and Reporting dashboard). 
•    Strong understanding of acquisition funnels, customer journeys, lifecycle marketing, UX principles and conversion psychology. 
•    Strong understanding of GDPR requirements and commitment to compliance. 
•    Comfortable delivering demos and engaging with prospects via phone, video, and in person.  
•    Great data management and file management. 
•    Willingness to travel occasionally within the UK. 
 
Characteristics 
•    Works well independently and is also a team player. 
•    Strategic thinker with strong execution skills. 
•    Curious and creative problem-solver who identifies growth opportunities, experiments, learns and shares discoveries. 
•    Analytical, results-oriented and comfortable working with revenue targets, KPIs and performance metrics. 
•    Adaptable, proactive and collaborative cross-functionally and with external partners. 
•    Excellent attention to detail and organisational skills. 
•    Strong communication and storytelling skills. 
 
Why This is a Great Role 
You’ll: 
•    Build your skills across both marketing and sales, gaining hands-on experience, real responsibility, and the support you need to keep growing.  
•    Drive the full funnel from awareness through to conversion, giving you meaningful ownership and the chance to see your work make a visible, measurable difference.  
•    Shape the go-to-market strategy for a brand-new product, with the freedom to test, learn, and experiment, then apply those insights across our well-established global products.  
•    Work cross functionally and see the direct impact of your decisions, ideas, and experiments without layers of hierarchy.  
•    Join a genuinely supportive, mission driven team. We’re a not-for-profit publisher and educational charity made up of lovely, dedicated people who believe deeply in our purpose and the impact of our work. 

Our commitments

IFIS signed the Time to Change Employer Pledge in 2020, making a public commitment to reducing stigma around mental health and to making sure IFIS is a safe, supportive and open environment. 

We signed the Publishers SDG (Sustainable Development Goals) Compact and are committed to developing and enhancing our sustainability practices.

IFIS is committed to encouraging equality, diversity and inclusion and eliminating unlawful discrimination for all. As our diversity and inclusion statement and equal opportunity policy illustrate, we are committed to a culture of fairness and respect regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (including colour, nationality, and ethnic or national origin), religion or belief, sex and sexual orientation, and any combination of these. 

IFIS has an inclusive recruitment policy based purely upon individual skills and qualities – we remove personal identifiers from applications prior to review by the hiring manager; all applicants are shortlisted based upon a standard scoring matrix matched to the job description; all interviewees are asked the same questions based upon the job description; we encourage flexible working practices.