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(Wokingham, UK) December 8, 2021
Not-for-profit publisher and educational charity, IFIS, are strengthening their existing partnership with The Charlesworth Group, with representation for local specialist sales support in China. Charlesworth currently provide WeChat marketing services to IFIS and bringing together marketing and sales will help to drive brand awareness, new subscriptions and usage in China.
The Charlesworth Group's dedicated national sales team will extend IFIS’s commitment to further learning and development in the sciences of food and health through their knowledge of China’s academic, health and pharmaceutical markets.
IFIS, comments:
'We are delighted to be working with the Charlesworth team to help us develop new business in China. We publish the definitive database of information relating to the sciences of food and health - FSTA, which is already used by many of the top food science departments at Chinese universities. By working with Charlesworth and their highly skilled and experienced sales team, we hope to build on that and also strengthen our brand awareness in this important market.'
Carol Durham, Head of Sales & Partnerships, IFIS Publishing
The Charlesworth Group comments:
'Charlesworth have been building the IFIS brand in China via their WeChat marketing service over the last two years, including helping IFIS build links with the WeChat accounts of local food journals. With 22 years of local experience and a through an understanding of IFIS’s target research community in China, we are in a unique position to help build relationships and represent IFIS products within the Chinese research community.'
Michael Evans, CEO, The Charlesworth Group
For over 50 years, IFIS has provided the scientific community with better access to industry-specific research and information in the sciences of food and health. They are excited to bring their services and products to support researchers in China. Built on a core of curated content collections tailored for institutions and businesses, IFIS will be represented non-exclusively by The Charlesworth group for new sales in China.
The Charlesworth Group has been working with IFIS since 2019, helping them develop their digital communication strategy in China using WeChat to build meaningful connections with the China research community and raise the IFIS brand. The Charlesworth Group brings extensive local market knowledge to benefit IFIS in this extended partnership, supporting the advancement of learning and development in food and health science in China.
The Charlesworth Group provides STM publishers in China with specialised sales, marketing and technology solutions. They offer a full suite of author services for authors globally and have extensive experience and knowledge of the academic publishing and research landscape. With a dedicated team based in China, The Charlesworth Group supports researchers, consortia, librarians and publishers. Constantly evolving, The Charlesworth Group knows that exceptional customer relationship building is at the heart of good marketing. If your organisation is interested in partnering with Charlesworth, please contact info@cwrepresentation.com.
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For press and media enquiries, please contact IFIS or Charlesworth using the contact information below:
Founded in 1968, IFIS is a not-for-profit academic publishing organisation with an ongoing commitment to understand and meet the information needs of those studying and working in the sciences of food and health. IFIS focuses on publishing trusted industry-specific information and preserving the integrity and accuracy of content related to food and beverages. IFIS is dedicated to furthering learning and development in the sciences of food and health across the world - especially in areas where access to resources may be limited. For further information, please visit: www.ifis.org
Twitter: @IFIS_foodinfo | LinkedIn: IFIS Publishing | Facebook: @IFISFoodInfo | Instagram: @ifisfoodresearch
With 22 years of experience in China, The Charlesworth Group is recognised globally as China's trusted partner for sales and marketing representation, technical solutions and consultancy for STM publishers internationally and across the Chinese academic market. Charlesworth is also a leading provider of language editing and author services through its Charlesworth Author Services division.
To discover more representation in China and to find out how The Charlesworth Group can help you, please contact info@cwrepresentation.com.
Twitter: @CWGAuthors | LinkedIn: The Charlesworth Group | Facebook: Charlesworth Author Services
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